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商品編號： 9-606-005 出版日期： 2005/07/07 作者姓名： McAfee, Andrew 商品類別： Operations management 商品規格： 7p 再版日期： 2006/08/30 地域： Massachusetts 產業： Finance & insurance 個案年度： 2003 - 2003
商品敘述：
Amagansett Funds has had a troubled history with its customer relationship management (CRM) system. Sales agents feel that they derive no value from it and that it is a "tax on their jobs." Amagansett is investigating whether CRM can be improved by making its data available wirelessly to Blackberry devices. These devices will also provide mobile phone and e-mail capability.
涵蓋領域：
Customer relationship management;Information management;Information technology;Marketing information systems;Mutual funds;Sales agents
相關資料：
Case Teaching Note, (5-608-019), 7p, by Andrew McAfee
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